Hybris confusion

As I started reading more on Hybris umbrella of products, I got so confused about the set of products branded under (y). This confusion forced me to do more reading. I found an interesting LinkedIn post worth sharing - https://www.linkedin.com/pulse/sap-hybris-confusion-sanjeev-singh

For my quick reference, I have copied a few major points and an image from the above blog

1.     Hybris Commerce: It offers comprehensive B2B and B2C commerce applications including Product Content Management (PCM), Order Management, Search and Merchandising. Hybris Commerce is a market leader in ecommerce and it offers anything and everything you need from an ecommerce application. Of course you may need to integrate your backend order management and fulfilment system to seamlessly achieve end-to-end Omni channel process.

2.     Hybris Billing: This is one of the most cutting edge and comprehensive billing solutions available in market. It helps in monetizing your products and services using subscription and usage based billing in real time. It offers Subscription Management and Pricing Agility, Billing and Revenue Management, Usage Mediation and Service Control.

3.     Hybris Cloud for Customer (C4C): This is nothing but SAP CRM Cloud solution and potential replacement for on-premise SAP CRM. It comprises of Sales and Service Solutions. SAP comes with quarterly releases to add new functionality to C4C. Consider C4C as an evolving but promising product. C4C Sales Solution offers Sales Force Automation and Sales Performance Management Solution. C4C Service Solution includes Self Service (both customers and employees), Contact Center and Field Service.  SAP has finally come up with a cloud based CRM solution to give salesforce.com run for the money.

4.     Hybris Marketing: Hybris Marketing solution addresses some of the serious gaps in on-premise SAP CRM Marketing solution. It enables real-time contextual marketing and helps you understand real-time customer intents and deliver unique customer experiences. It maintains customer profiles and dynamically enhances their profiles with additional attributes based on data gathered through various channels customer interact with. It helps you understand, define and make in point offerings to the customers. Traditional CRM Marketing campaigns are based on historical customer attributes and are not very effective in leveraging real-time marketing. SAP Hybris Marketing definitely offers the most cutting edge solution to marketers for delivering personalized experiences to their ever changing customer needs.